Bigfoot is Real. And He Drinks Lager.

Mountain Fort Brewery brought us in for some social. Maybe a few web tweaks. Light touch stuff.

But then I visited the brewery. A hidden gem tucked in the woods of Oklahoma. And that’s when it hit me—Oklahoma doesn’t just believe in Bigfoot. They live for him. Whole festivals. Footprint maps. Campfire stories passed down like scripture.

So we stopped fighting it and leaned in.

We turned Bigfoot into the brand’s unofficial mascot part mystery, part mischief, full send. Built a campaign around secret sightings and in-store stashes. You scanned a QR code and got dropped into his off-the-grid hideout. Stickers. Tees. POS displays. Even a 12-pack refresh, because if Bigfoot drinks beer, he’s buying in bulk.

What started as a social media brief turned into something stranger and way more fun.

Sometimes you follow the tracks. Sometimes you lay them yourself.