I’m not a designer, I’m an account guy. But, just like actors who think they’re meant to be in band, I had that creative itch to scratch. So, what did I do? Like any rational person with a full-time job, kids crawling all over the place, and barely enough hours in the day—I gave myself more work. Because why the hell not?

Because the work alone never tells the whole story.

Logos, metrics, polished case studies. They look good in a deck but they don’t leave room for the late-night edits, the near-misses, or the spark that kept the project alive when timelines got tight. After a while that highlight reel starts to feel like someone else’s voice.

So I carved out a spot that sounds like mine.