Malamoody Ice Cream

I’m not a designer, I’m an account guy. But, just like actors who think they’re meant to be rock stars, I had that creative itch to scratch. So, what did I do? Like any rational person with a full-time job, kids crawling all over the place, and barely enough hours in the day—I gave myself more work. Because why the hell not?

This project started with a simple idea: bring a little something to my coworkers and dive into two of my favorite things—packaging and ice cream. It kicked off with a blind survey. I asked each of them to describe their dream ice cream flavor and name. Some got very specific, others kept it vague, but that’s where the fun began. My job wasn’t just to make the ice cream—I had to design a label that captured the spirit of their flavor.

Each label was like a puzzle, a mix of personalities, quirks, and tastes, wrapped in a visual that matched. Some went nostalgic, like the boxing poster-style design for “Thrilla from Vanilla.” Others, like “Shock Monkey,” were a nod to Peter Gabriel. And the best part? Dropping Easter eggs into the mix—like a scannable Spotify code that pulled up the song behind the flavor.

It turned into a year-long passion project—an excuse to build something from scratch, just from a name and a flavor profile. A way to celebrate what makes each of my coworkers tick. And sometimes, doing a project for yourself, just for the hell of it, is the best way to shake off a creative slump. This was my way of giving my team something unexpected—and finding my way back to the real joy of creating.