A Weatherman, a Machine, and One Hell of a Campaign

The Louisiana heat doesn’t mess around. So when Louisiana Cat wanted to launch a summer giveaway, we leaned in and turned up the heat. We pitched a fake Cajun weatherman complete with boiled shrimp and broken forecasts and the audience ate it up. The campaign hit its goal in under two weeks and had to be cut short because it worked too well.

We followed that with Man’s Cat’s Best Friend, a campaign that treated the machine like the family dog. Loyal. Dependable. Covered in dirt. We built the idea, the visuals, the voice, and the collateral, photoshoots, sales materials, handbooks, you name it.

And it all paid off. Louisiana Cat took home the Best Community/Customer Event award at the CNADMA (Caterpillar North America Dealer Marketing Association) conference. The award recognizes creativity and innovation in dealer-led digital campaigns that actually connect with people.

This one had all the right ingredients. Good ideas. Full trust. Real results.