Two stories. One can.

The idea started when the client dropped the name. Texas Punch. Two worlds smashed together. You could feel it. Texas heat. Island cool. It needed to look like a collision. So we built a can that made people stop. Anaglyph design. That old-school 3D effect where one can holds two designs. You see one layer with the naked eye, another through a custom filter we created. Or with a beat-up pair of red and blue glasses from the back of your drawer. One design was Texas. The other, Hawaii. Together, it felt loud, messy, and exactly right. It was the first time anyone used this technique on a beer can which was something I’m proud of. Designed by my crew at 5+8. Printed clean. No gimmicks. Just a bold idea that actually looked like the name sounded. Because when summer hits hard, the only thing better than an ice-cold beer is one wrapped in something wild enough to talk about.

Sometimes a label is just a label. Sometimes it’s a left hook in 12 ounces.

This was a selected feature package in the Dieline.